With a proven track record in sales and go-to-market at various technology brands and global organisations, Mariella is perfectly positioned to deliver Lightyear's blazing commercial ambitions.
We’re delighted to announce the growth of our management team with Mariella de Koning, who will play a key role in our sales strategy and customer support as we expand our international products and services.
As we near the bend to the production of Lightyear 0 later this year, we’re also busy laying crucial inroads for the successful development of our next model: Lightyear 2.
Accelerating strategic expansion
Our newly-appointed VP Sales and Customer Support will drive those strategic steps to accelerate an ambitious market expansion, leading the sales strategy for Lightyear 2.
As well as growing the commercial organisation, Mariella will oversee technology sales and our customer support teams through Lightyear’s current stage of rapid growth and transformation.
Lex Hoefsloot, CEO and Co-Founder of Lightyear, said: "Mariella’s over 20 years of experience is a perfect match for Lightyear’s current growth phase. We are excited that Mariella will play a key role in evolving the sales and customer support ecosystem and ensuring the successful launch of Lightyear 2."
In Mariella, broad experience across reputable companies such as Philips, Rabobank and Randstad is met with extensive knowledge of tech scale-ups. She said: “With the recent launch and impending production of the Lightyear 0, the company is clearly leading the automotive industry towards a more sustainable future and delivering on its mission: clean mobility for everyone, everywhere.
"I have been following Lightyear closely for some time. They have completely transformed how we look at a car by focusing on efficiency. This technology is an important innovation and deserves to become a success. To achieve this, it is incredibly important that we can scale up qualitatively quickly, both in sales and in support.”