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November 28, 2019

Lightyear welcomes former Tesla Senior Director Johan Vos to lead its commercial strategy towards scale

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November 28th 2019, Helmond – Lightyear is proud to welcome Johan Vos, who joined as Chief Commercial Officer to lead the organisation towards successful commercialisation.

Over 30 years of global experience in commercial impact and market expansion
Johan Vos joins the Dutch high-tech company Lightyear in its mission to provide clean mobility to everyone, everywhere. Arriving after the prototype unveiling of the solar car Lightyear One, Vos will be responsible for route-to-market activities throughout Lightyear’s scale-up phase.

Route-to-market: scaling-up and consolidating
Vos’ proven track record in fast-growing startups is an asset to grow the commercial organisation and to ensure a customer-centric approach around the delivery and service of the cars. In his previous role at Tesla, Vos contributed to the rapid roll-out of the Tesla models across Europe, making the Model 3 one of the best selling vehicles of 2019 and consolidating Tesla’s presence in EMEA. During this phase, his team grew from 500 to 2500 people across marketing, sales, delivery and service.

Setting up a customer-centric organisation at Lightyear
As a member of Lightyear’s board, Johan Vos will play an integral role in building up a customer centric organisation from the early stage; with focus on the customer and best product; from delivery to service. Vos: “My goal is to accelerate Lightyear’s mission, through an organization that provides a seamless journey for our customers; from order, delivery to highly valued services”. Vos will lead Lightyear’s commercial team’s growth and activities. Lex Hoefsloot, CEO: “Johan brings with him a commercial mindset and will contribute to integrating premium services into Lightyear’s value chain. The scaling of our commercial activities are a crucial part to reach our ambitious goal: driving 9.5 trillion solar kilometres by 2035”

Holistic mindset for system change
Since its start in 2016, Lightyear has realised a considerably rapid growth as a start-up in high-tech innovation, and is now on the point of becoming a scale-up. Lightyear thanks its success to a holistic mindset. This mindset is Lightyear’s backbone for system change, guiding its organisational structure, activities and the establishment of key partnerships; from production to recruitment of talent. Johan Vos’ addition to Lightyear’s team is a concrete result of this.

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