August 19, 2021

Lightyear appoints former Google executive Wouter Vink as VP Marketing to achieve further international growth

Helmond, the Netherlands, August 19, 2021 – Lightyear, the high-tech company developing the world’s first long-range solar car, has announced the appointment of Wouter Vink as its new VP Marketing to achieve further international growth and take the next commercial steps towards the mass market. He will oversee the development and implementation of its marketing strategy.

Vink joins Lightyear from Google, having held several marketing leadership positions at Google’s Silicon Valley headquarters, the most recent one being Head of Merchant Marketing at Google Payments. In this role, Vink oversaw their marketing strategies, utilizing Growth Marketing and Partner Marketing. Prior to this, Vink was responsible for the global retail marketing of Google Nest and served as Head of Global Strategy & Operations at Google Hardware Marketing.  

Reinforcing market position

“With Lightyear One, Lightyear is working towards a more sustainable future: clean mobility for everyone, everywhere. I’ve been highly impressed by the work Lightyear has done so far regarding their proposition”, says Wouter Vink, Lightyear’s new VP Marketing. “I can’t wait to work with the Lightyear team to strengthen and expand their unique market position and brand awareness to support its growth process towards becoming a full-fledged automotive and technology company. Scalability is key when reaching this goal.”

“Wouter Vink has a wealth of international experience, which is crucial to the phase our company is in”, says Lex Hoefsloot, CEO and co-founder of Lightyear. “Wouter has a great deal of experience building and launching new services and products. In addition, Wouter has a lot of international experience which will help us to further strengthen our global brand awareness, our proposition and the Lightyear brand. We are convinced Wouter will play a significant role in advancing our marketing strategy.”

This appointment comes on the heels of three significant milestones for the company: in July, Lightyear sealed a partnership with Valmet Automotive Inc. for the production of Lightyear One, drove 710 kilometres (440 miles) on a single battery charge with the Lightyear One prototype and announced the location where their solar roofs will be produced

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Wouter Vink joins as VP Marketing

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About Lightyear

Lightyear is on a mission to make clean mobility available to everyone, everywhere. Lightyear aims to eliminate the two biggest concerns for electric cars - charging and range - with an energy-efficient design and integrated solar cells. This allows motorists, depending on the climate, to drive up to twenty thousand kilometers per year on the power of the sun. The fast-growing company was founded in 2016 and currently employs more than two hundred employees. The team is made up of a mix of young talent and experienced names from the automotive industry, including former employees of Tesla, Jaguar, Landrover, Audi, McLaren, and Ferrari. In 2019, Lightyear received the Horizon 2020 grant from the European Commission, under grant agreement number 848620. In the summer of 2019, Lightyear launched its first driving prototype, Lightyear One, and opened a new office in the region of Brainport Eindhoven. The prestigious TIME Magazine acknowledged Lightyear One as one of the ‘100 best inventions’ of 2019. In 2020, Lightyear won the ‘Rising Star’ and ‘Most Disruptive Innovator’ Award of the Technology Fast 50 program organized by Deloitte. The first model of Lightyear One will go into production in the summer of 2022 as an exclusive car series.

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 848620